Services / Design Diagnostic
Design Diagnostic
for Complex Projects
We develop an insight-driven starting point for complex design projects. It aligns teams, reveals obstacles, and defines a clear and shared path forward.
Why it matters
Most product teams begin with assumptions. Some are valid. Others aren’t. The Design Diagnostic creates shared clarity on what’s known, what’s uncertain, and what needs to be resolved — before significant time or resources are committed. It ensures you’re solving the right problem, in the right way, from the start.
What we do
We conduct a structured evaluation of your design project’s current state — physical, digital, or both — to identify gaps, constraints, and strategic opportunities. Key activities include:
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Surface and structure what the team believes to be true about users, the market, and the product. Identify gaps, risks, and areas requiring validation.
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Conduct focused conversations with key team members to align on goals, constraints, responsibilities, and definitions of success.
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Review current platforms, features, or hardware to assess functionality, completeness, and architectural implications.
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Evaluate existing user journeys, interface logic, and interaction models to identify usability issues, inconsistencies, and improvement areas.
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Analyze reference products to understand standards, trends, and differentiators. Highlight opportunities for positioning and user experience advantage.
What you get
Depending on the complexity of your challenge, we provide different types of assets. First and foremost, their purpose is to create clarity and facilitate the next steps of your initiative.
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A concise synthesis of findings from interviews, audits, and system reviews. Highlights current-state gaps, constraints, and opportunities — across physical, digital, or hybrid systems.
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Clear documentation of roles, responsibilities, and workflows. Establishes how cross-functional teams collaborate, especially across parallel tracks or disciplines.
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A structured overview of the necessary activities and phases — including design, research, validation, and delivery milestones. Prioritized to reflect impact, effort, and strategic dependencies.
The Outcome
You leave this phase with a high-confidence understanding of the problem space — not just what to design, but why it matters and where to begin. This clarity reduces friction, prevents misalignment, and accelerates every phase that follows.
Self-Check
Answer some of the following questions with «YES», and we suggest to start a design project with a design diagnostic phase.
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We quickly press the pause button and assess what’s in motion.
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We develop the ground truth for you to make an investment decision. We make the scope clear and evaluate if the timeline is realistic.
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We audit existing assets and help you decide what to reuse, revise, or rethink.
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We align teams around a shared vision—before misalignment slows you down.
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We uncover the root of uncertainties and friction and give it language — so it can be solved together.
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We map the full scope and prioritize together to develop the project roadmap.